Book Design and Typography by William Addison Dwiggins (1929)
The term Graphic Design was first used in 1922 by William Addison Dwiggins, the American illustrator, typographer, calligrapher and book designer. It used to be called Commercial Art and is commonly known today as Visual Communication.
The work of a graphic designer includes illustration, typography, posters, packaging, corporate identities, advertising campaigns, web design and digital multimedia.
A graphic designer creates visual solutions that communicate a message or concept to a target audience. They usually work to a brief that outlines their client’s aims and objectives for their product or campaign.
The modern graphic designer not only needs to be able to draw but should also have working skills in digital imaging and desktop publishing software. They need to be creative, up to date with the latest stylistic developments in their field and possess a professional attitude to costing and time management.