Typography is the art of designing and arranging printed type. It started as a craft in the 15th century with the invention of the printing press and has gradually evolved into an art form in its own right with modern digital technologies offering unprecedented creative possibilities.
A Logo is a sign, symbol, trademark or badge that conveys the identity or ownership of a product, company, campaign or concept in as memorable a way as possible. Logos have been around in one form or another for several thousand years.
A Logotype is simply a logo, symbol, trademark or brand identity that is primarily composed from typography. The aim of this lesson is to create a logotype whose style reflects some aspect of a museum or its collection.