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Design Lessons

Our Design Lessons explore the basic elements of design such as imagery, color, pattern, composition, layout and typography and explain how to evaluate their effectiveness in the creative process.

Repeat Patterns

Our lessons on Repeat Patterns demonstrate an essential design skill. Today, repeat patterns are seen almost everywhere but they also reach back through the history of design and across all continents and cultures. They are used in tiling, wallpaper, textiles, wrapping and packaging, backdrops for text or illustrations in graphic media, jewellery and architectural details.


Color Theory

Our lessons on Color Theory teach you about the different ways that artists and designers use color. Our explanation of color terms helps you to understand and express how this visual element is used in art and design.

Graphic Design Lessons - Developing Ideas

Graphic Design Ideas have layers of visual and verbal meaning that communicate an idea. The best ideas are those that you discover by trial and error through composing the elements of your design to form a concept.


Graphic Design Lessons - Composition Techniques

Composition Techniques teach you how to create ideas in graphic design. They explore the graphic qualities of imagery, typography and layout and demonstrate how to develop these into visual solutions that communicate a message or concept to a target audience.


Graphic Design Lessons - Evaluation

Evaluation is the skill of being able to look at a piece of art or design and know what is right or wrong with it. It is an instinctive skill but one that you can develop by increasing your knowledge and understanding of art and design through studying the work of other artists and designers.

The Art of Typography

Typography is the art of designing and arranging printed type. It started as a craft in the 15th century with the invention of the printing press and has gradually evolved into an art form in its own right with modern digital technologies offering unprecedented creative possibilities.


Design a Logotype

A Logotype is simply a logo, symbol, trademark or brand identity that is primarily composed from typography. The aim of this lesson is to create a logotype whose style reflects some aspect of a museum or its collection.


A Short History of Logo Design

A Logo is a sign, symbol, trademark or badge that conveys the identity or ownership of a product, company, campaign or concept in as memorable a way as possible. Logos have been around in one form or another for several thousand years.

Isometric Drawing

Isometric Drawing is a technique, like perspective drawing, that is used by artists and designers to represent three-dimensional forms on a two-dimensional picture plane. In this lesson we demonstrate how to use an isometric cube as the building block of an isometric design.


Isometric Poster Design

Our lesson on Isometric Poster Design uses isometric images and lettering to design a poster that communicates the concept of isometric drawing. We developed the images for our poster design lesson in our previous lesson on isometric drawing.


Famous Graphic Designers

The work of Graphic Designers includes illustration, typography, posters, packaging, corporate identities, advertising campaigns, web design and digital multimedia. They usually work to a design brief that outlines their client’s aims and objectives for their product, concept or campaign.

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'The Strawberry Thief', 1883 (printed textile) by William Morris.

'The Strawberry Thief', 1883 (printed textile) by William Morris.