Our free design lessons explore the basic elements of design such as imagery, color, pattern, composition, layout and typography and how to evaluate their effectiveness in the creative process.
Our lessons on how to design a repeat pattern demonstrate an essential design skill. Today, repeat patterns are seen almost everywhere but they also reach back through the history of design and across all continents and cultures. They are used in tiling, wallpaper, textiles, wrapping and packaging, backdrops for text or illustrations in graphic media, jewellery and architectural details.
Our lessons on color theory teach you about the different ways that artists and designers use color. Our explanation of color terms helps you to understand and express how this visual element is used in art and design. You can also try our color quiz which is both fun and a great way to test what you know about color.
These lessons teach you about composition techniques for creating ideas in graphic design. They explore the graphic qualities of imagery, typography and layout and demonstrate how to develop these into visual solutions that communicate a message or concept to a target audience.
Typography is the art of designing and arranging printed type. A logotype is a logo, symbol, trademark or brand identity that is primarily composed from typography. Our page on the history of logo design is a short introduction to the use and development of logos through the ages.
Isometric Drawing is a technique, like perspective drawing, that is used by artists and designers to represent three-dimensional forms on a two-dimensional picture plane. In these lessons we explore the graphic qualities of isometric drawing, as opposed to its functional qualities, and use them to create an Isometric Poster Design.
The work of a graphic designer includes illustration, typography, posters, packaging, corporate identities, advertising campaigns, web design and digital multimedia. They usually work to a design brief that outlines their client’s aims and objectives for their product, concept or campaign.