The Style of a Font
FONT: Times New Roman
Based on the carved letter forms on the buildings of Ancient Rome and used as the typeface of The Times newspaper today, the 'Times New Roman' font represents the voice of authority. This idea is reinforced here by its dark blue color - the color of law enforcement. 'Times New Roman' was designed in 1931 by British designers Stanley Morison and Victor Lardent. However, certain authorities now dispute this and believe it to be the work of the American designer, Starling Burgess.
Various elements contribute to the sense of disorder in the 'Bedrock' font above. The primitive shape of each letterform is chiseled to form a crooked design, while the irregular arrangement and different colors heighten the effect. Designed in 1995, it was probably inspired by 'The Flinstones' who lived in Bedrock, and it reflects the anarchy of a cartoon world.
Anger is expressed in the aggressive and calculatingly crude calligraphy of the 'Chiller' font. Its dangerous aura is amplified by the symbolic use of red - the color of rage. 'Chiller' was created by the British designer, Andrew Smith.
FONT: VAG Rounded BT
An ice cold blue color, smooth rounded corners and a long relaxing shadow, all contribute to the feeling of calm in the 'VAG Rounded BT' font. BT stands for Bitstream, the company from Cambridge MA, USA who designed the font.
'Ravie' has the energy and bouncy movement necessary for a fun-filled font. Bright primary colors enhance its cheerful form. 'Ravie' was designed by Ken O'Brien in 1993-94 at the Art Center in Pasadena, California.
FONT: Slipstream LET
The combination of italic type, graduated color and blurred form creates the illusion of speed using the 'Slipstream LET' font. Slipstream was designed by the Letraset Type Studio.
FONT: Futura XBlk BT
By their nature bold fonts shout. 'Futura XBlk (extra black) BT' is a no nonsense, sans-serif font that gets its message across loud and clear. Paul Renner (1878-1956), a typographer associated with the Bauhaus in Germany designed the original Futura fonts. They were the most popular sans-serif fonts in the first half of the 20th century.
FONT: Broadway Engraved
Certain fonts inherit a reputation for style through their association with a particular time or place. 'Broadway Engraved' evokes the Art Deco era which was one of the most popular design movements of the early twentieth century. A metallic gold finish completes the stylish look. This font is a variation of 'Broadway' which was designed by Morris Fuller Benton between 1925-28.