Logotype Example 1
This logo is designed using the condensed font, 'Anastasia'. The height of this font suggests the architectural pillars at the entrance to many museums. The shadows represent the end of a pleasant afternoon spent there.
Logotype Example 2
FONT: Arial Black
This logo is a transparent 3D projection which could be used to advertise an arts exhibition about the cinema or a science exhibition about the physics of light.
Logotype Example 3
FONT: English Vivace, Jazz
This logo uses two contrasting fonts to reflect the wide stylistic and cultural diversity to be found in the museum's collection. The copperplate English Vivace is complemented by the ethnic Jazz font suggesting a choice of exhibits to satisfy all tastes.
Logotype Example 4
FONT: Elephant, Old English
This logo combines a modern and medieval font to represent the range of historical exhibits that you could expect to find in the museum.
Logotype Example 5
FONT: Avant Garde, Brush Flair
This logo combines a formal geometric font (G) with a spontaneous calligraphic font (M). The combination is used to suggest the idea of fun within a structured environment - the format for most museums.
Logotype Example 6
FONT: Aldo's Nova
This logo uses a modern font that has been coloured like a stained glass window - a craft that is associated with the past. This combination of the new and the old links the present to the past which, in effect, is the function of most museums.
Logotype Example 7
This logo uses a novelty font that substitutes objects for letters. The tools that represent the 'G' and 'M' could be used to advertise an exhibition about the industrial past.
Logotype Example 8
This logo overlaps the bold 'G' and 'M' of the Ad Lib font to create a dynamic interaction of shapes and tones that are evocative of abstract art.
Logotype Example 9
This logo uses a flamboyant font that is named after the composer, Antonio Vivaldi. Its flowing calligraphic curves recall the form of a treble clef on a musical manuscript and consequently suggest its ideal role - to advertise a musical recital at the museum.