Logo
Design Lesson
SIGNS
INDICATE - LOGOS EDUCATE
A
good logo is a like a sign with a high IQ. The main difference
between a sign and a logo is that a sign will only tell
you one thing such as 'stop' or 'go', whereas a logo, which
has various layers of visual and verbal meaning, will tell
you many things.
DEVELOPING
IDEAS
Many
students have skills in drawing but struggle when it comes
to generating ideas. Our logo design lesson teaches you
a variety of composition techniques that you can adapt to
develop ideas for all your graphic design projects.
COMPOSITION
TECHNIQUES
The
first ideas that you think of are not usually the most original.
The reason they are already in your head is because you
have seen them before in one form or another. The best ideas
are those that you discover by trial and error through composing
the elements of your design, namely your choice of images
and typography.
| Logo
Design Techniques |
In
this lesson we use the images below to demonstrate a range of composition
techniques that are helpful in developing ideas for logo designs.
Once
you have studied these examples you can use our free Image
Resources to adapt what you have learned to create your own logo
ideas.
Click
on the images below to see how they are developed into ideas for
logo designs.
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