Frame the Image
A frame is a useful device to help you focus on an image, but simply framing an image does not make a design. It creates a background for the design. A double frame is used here to add a more interesting depth to the background.
If at first you don't succeed........try again
It is unusual that your first idea works the way you wish so you have to try again. Even with the addition of a double frame this image was still quite dull so we duplicated the bird on a smaller scale to emphasise the depth and increase the interaction of the shapes in the design.
Always be aware of the interaction between the positive and negative shapes in a design. Here, they are emphasized further by reducing the image to a counterchange of black and white tones.
Finally, four colors were added to complete this idea for an 'RSPB' logo. Blue, red, yellow and green, which were used to represent the sky and the colorful varieties of bird life, are repeated in the 'Arial Black' italic lettering. An italic font was used to suggest a movement to the right which counterbalances the flight of the birds to the left.