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evaluation

Graphic Design Lessons - Evaluation

 

Evaluating Designs

 

What is Evaluation?

Evaluation is the skill of being able to look at a piece of art or design and know what is right or wrong with it. It is an instinctive skill but one that you can develop by increasing your knowledge and understanding of art and design through studying the work of other artists and designers.

Why do you evaluate your work?

You evaluate your work to find out what works and what doesn't. It is also important to understand what you have learned from doing the work. What are the new skills, techniques, and concepts that have you grasped through your involvement with the creative process? Each piece of work that you undertake should build upon your knowledge and understanding of art and design leaving you better equipped for your next challenge.

How do you evaluate your work?

When you are evaluating your designs you should consider the following:

  • Images
  • Fonts
  • Layout
  • Target Audience
  • Technique

Images: Consider their suitability for the subject, their style, proportion, arrangement and colour. Could any of these be improved upon by making any adjustments.

Fonts: Consider their suitability for the subject, their legibility, style, proportion, arrangement and colour. Could these be improved upon by making any adjustments.

Layout: (the combination of images and fonts) Consider the proportions, arrangement, alignment, and colour relationships of the various elements in your design.

Target Audience: (your client, buyers, users, readers, listeners) Does your design speak in a language, colour and style that appeals to your target audience?

Technique: does your use of media, quality of finish and presentation need to be improved upon?

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