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COLOR
THEORY
Color
Lessons in Art and Design
Color
Terms 2
A
knowledge of color terms helps us to appreciate the different
ways that color may be used in art and design.
COLOR
TINTS

A
tint describes a color that is mixed with white.
COLOR
SHADES

A
shade describes a color that is mixed with black.
COLOR
INTENSITY

Color
intensity is the strength or value of a color.
In our illustration, the three violet rectangles are identical
colors but they appear to change when surrounded by different
colors. Therefore, the intensity of a color changes in relation
to the color that surrounds it. This effect is known as
Simultaneous Contrast.
TRANSPARENT
COLORS

Transparent
colors are colors that you can see through. Paint is usually
mixed very thinly to make it transparent. Watercolor is
the most transparent paint, but oil and acrylics can also
be thinned for a similar effect. Transparent paint is applied
in what we call a ‘color wash’ in watercolor
painting or a ‘color glaze’ in oil or acrylic
painting. When you overlay two transparent colors they will
mix to create a third. Different types of paint and certain
colors are naturally more transparent than others.
OPAQUE
COLORS

Opaque
colors are colors that you cannot see through. Paint is
usually mixed very thickly to make it opaque. Oil and acrylic
paint are the most opaque paints, but gouache is a type
of watercolor also designed for this purpose. Different
types of paint and certain colors are naturally more opaque
than others. Titanium white is often added to very transparent
colors to make them opaque.
WARM and COOL COLORS

Warm
colors are said to be visually and emotionally exciting,
while cool colors have a more calming effect. The red /
yellow side of the
color wheel is said to be warm, similar to the colors
of fire. These colors appear to advance towards you and
stand out more than other colors when viewed from a distance.
The green / blue side of the color wheel is said to be cool,
similar to the colors of ice. These colors appear to recede
and fade into the distance. A knowledge of how warm and
cool colors work is useful when arranging colors in a landscape
to create the illusion of distance. This illusion is called
Aerial
Perspective.
TONE

Tone
is the lightness or darkness of a color. It is used to suggest
the effect of light and shade and to create the illusion
of 3D form.
MATT
and GLOSS COLOR

These
terms refer to the reflective qualities of color. The matt
color of the cube and the cone creates a dull non-reflective
surface, while the gloss color of the sphere and cylinder
gives a brighter reflective finish.
Artists
mix mediums ( turpentine, linseed oil, acrylic emulsions)
with paint to alter the matt or gloss effect of paint. A
balance of matt and gloss effects on the surface of a painting
could be a desired effect, but usually artists like to even
out the sheen of the surface by applying an overall matt
or gloss varnish. Not only does this unify the color and
surface but it also protects the painting from dust and
dirt.
MONOCHROME
and POLYCHROME COLOR

The
term monochrome refers to the use of one color or various
shades of one color in a single form. Polychrome refers
to the use of many colors in one form.

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