Graphic Designers - Visual Communication

Graphic Designer Notes

• Graphic designers create visual solutions to communicate the concept of a product, campaign or event.

• The work of a graphic designer includes illustration, typography, posters, packaging, corporate identities, advertising campaigns, web design and digital multimedia.

• Graphic designers usually work to a brief that outlines their client’s aims and objectives for their product or campaign.

• Graphic designers sometimes work on their own but also need to be able cooperate closely with other members of a design team.

• Graphic designers need to work quickly and accurately under pressure in order to meet strict deadlines.

• Graphic designers need to be able to prepare work for print and liaise with the printers to ensure that their material is produced at highest quality.

• A high level of technical ability in the use of digital media is an essential skill for the modern graphic designer.

• Graphic designers need an outstanding visual and verbal creativity and must keep up to date with the latest trends in their creative and commercial environment.