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What is a Graphic Designer?


Detail from poster for 'London Zoo' (1976) by Abram Games

Detail from poster for 'London Zoo' (1976) by Abram Games

  • Graphic designers create visual solutions to communicate the concept of a product, campaign or event.
  • The work of a graphic designer includes illustration, typography, posters, packaging, corporate identities, advertising campaigns, web design and digital multimedia.
  • Graphic designers usually work to a brief that outlines their client’s aims and objectives for their product or campaign.
  • Graphic designers sometimes work on their own but also need to be able cooperate closely with other members of a design team.
  • Graphic designers need to work quickly and accurately under pressure in order to meet strict deadlines.
  • Graphic designers need to be able to prepare work for print and liaise with the printers to ensure that their material is produced at highest quality.
  • A high level of technical ability in the use of digital media is an essential skill for the modern graphic designer.
  • Graphic designers need an outstanding visual and verbal creativity and must keep up to date with the latest trends in their creative and commercial environment.


Graphic Designers


Famous Graphic Designers


Shigeo Fukuda (1932-2009) 'Victory 1945', poster

Shigeo Fukuda (1932-2009)
'Victory 1945', poster

In order to have an appreciation of what is good in graphic design it is necessary to study the work of the best graphic designers from the past and present.

The following is a list of links to some of those who have achieved international fame:

(USA) - Saul Bass, Robert Brownjohn, David Carson, Seymour Chwast, Milton Glaser, Reid Miles, Paul Rand, Stefan Sagmeister, Paula Scher.

(UK) - Jonathan Barnbrook, Neville Brody, Alan Fletcher, Abram Games, Edward McKnight Kauffer, William Morris, Peter Saville, Si Scott, Storm Thorgerson.

(Switzerland) - Josef Müller-Brockmann, Erik Nitsche, Niklaus Troxler, Wolfgang Weingart.

(Japan) - Shigeo Fukuda, Yusaku Kamekura, Ikko Tanaka.

(Italy) - Armando Milani, Massimo Vignelli

(Holland) - M.C. Escher, Irma Boom, 75B

(France) - Philippe Apeloig, A.M. Cassandre

(Spain) - Oscar Marine Brandi, Bernardo Rivavelardi

(Germany) - Lucian Bernhard, Holger Matthies

(Russia) - Alexey Brodovitch

(Israel) - Dan Reisinger

(Iran) - Reza Abedini

(Australia) - Ken Cato

(China) - Xiao Yong

Graphic Design Menus


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'Dylan' (1966) by Milton Glaser.

'Dylan' (1966) by Milton Glaser.


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